Madhuri Dixit is bringing a distinctly Maharashtrian identity to her new role as host of Kon Honar Crorepati. Ahead of the Marathi quiz show's October 12 premiere, the actress appeared in a traditional Paithani saree, describing the celebrated weave as a reflection of Maharashtra's history, artistry and cultural heritage.
The traditional look also marks a new chapter in Madhuri's television career as she takes charge of the popular Marathi quiz format after more than two decades away from hosting.
Madhuri Dixit's Paithani Look Celebrates Maharashtra
For Madhuri, wearing a Paithani for the show's promotional look was about more than fashion.
Speaking about the outfit, she said the saree represents generations of Maharashtra's cultural history and craftsmanship. She also highlighted the distinctive character of the weave and the possibility of presenting traditional culture in a contemporary way without losing its roots.
Her first-look styling combines the traditional saree with Maharashtrian jewellery and details, creating a visual identity closely connected with the show's regional audience.
The decision is particularly fitting for Madhuri, who has frequently embraced traditional Maharashtrian fashion in public appearances throughout her career.
Why Is the Paithani Saree So Important?
Paithani is among Maharashtra's best-known traditional handloom textiles and takes its name from Paithan, a historic town in present-day Chhatrapati Sambhajinagar district.
According to India's Development Commissioner for Handlooms, Paithani weaving has roots stretching back roughly two millennia, with its origins associated with the Satavahana period. Traditional Paithani sarees are known for elaborate weaving techniques, silk, zari work and distinctive motifs.
Maharashtra Tourism describes Paithan's handwoven silk sarees as an important representation of the town's artistic tradition, produced by skilled artisans using techniques associated with the region for generations.
Paithani sarees and fabrics also received a Geographical Indication registration in 2010, according to the Government of India's handloom records.
That cultural background explains why Madhuri's choice of outfit carries additional significance for the Marathi programme.
‘Kon Honar Crorepati’ to Premiere on October 12
The new season of Kon Honar Crorepati will begin on October 12, 2026. Sony Pictures Networks India has officially promoted the October 12 launch on Sony Marathi.
Reports say the programme will air Monday to Saturday at 9 PM on Sony Marathi, with streaming also available through Sony LIV.
The latest promotional campaign uses the Marathi theme “Aata Khel Badalnar”, translating broadly to “Now the game will change.”
Madhuri had earlier described joining the programme as an opportunity to celebrate knowledge, determination, aspiration and contestants' personal stories.
Madhuri Dixit Returns to Television Hosting
Kon Honar Crorepati marks Madhuri's return as a television host more than two decades after she presented Kahin Na Kahin Koi Hai in 2002.
She has remained closely associated with television in the intervening years, primarily as a judge on dance reality programmes including Jhalak Dikhhla Jaa and Dance Deewane.
Her new assignment therefore differs from the judging roles viewers have become accustomed to seeing her perform.
This time, Madhuri will lead contestants through a knowledge-based format built around questions, prize money and personal stories.
What Is ‘Kon Honar Crorepati’?
Kon Honar Crorepati is the Marathi adaptation of the international Who Wants to Be a Millionaire? format, which is widely known in India through the Hindi-language Kaun Banega Crorepati.
Previous seasons of the Marathi programme have featured presenters including Sachin Khedekar, Swapnil Joshi and filmmaker Nagraj Manjule.
Madhuri's arrival gives the upcoming season a new host and a renewed visual identity built strongly around Maharashtrian culture.
Key Facts
Who is hosting the new season?
Madhuri Dixit will host the upcoming edition of Kon Honar Crorepati.
When does it premiere?
The new season begins on October 12, 2026.
Where can viewers watch it?
The programme will air on Sony Marathi and will also be available through Sony LIV.
What did Madhuri wear for the promotional look?
She wore a traditional Paithani saree celebrating Maharashtra's textile heritage.
What is this season's theme?
The promotional campaign uses the phrase “Aata Khel Badalnar.”
Why Madhuri's Look Matters
Celebrity styling is often treated primarily as a fashion story, but the Paithani has a broader cultural context.
The textile is closely associated with Maharashtra's handloom heritage, artisan communities and ceremonial traditions. By choosing it for the launch of a major Marathi programme, the show's promotional campaign connects Madhuri's star appeal with a recognisable regional identity.
Her comments reinforce that connection: the actress has presented the Paithani not simply as an outfit, but as a piece of Maharashtra's cultural inheritance.
For Kon Honar Crorepati, the traditional look also establishes the tone ahead of Madhuri's first season as host—combining a familiar national celebrity with a programme aimed directly at Marathi-speaking audiences.
FAQs
When will Madhuri Dixit's ‘Kon Honar Crorepati’ premiere?
The new season is scheduled to begin on October 12, 2026, on Sony Marathi.
Why did Madhuri Dixit wear a Paithani saree?
Madhuri said the traditional weave represents Maharashtra's history, artistry, traditions and cultural heritage.
What is a Paithani saree?
Paithani is a traditional Maharashtra handloom textile originating in Paithan and known for its silk, zari work and intricate weaving techniques. Government handloom documentation traces the tradition back roughly two millennia.
Is Madhuri Dixit hosting ‘Kon Honar Crorepati’ for the first time?
Yes. The upcoming season marks her debut as host of the Marathi quiz programme.
Where can ‘Kon Honar Crorepati’ be watched?
The programme will air on Sony Marathi, with streaming availability on Sony LIV.