Beats has officially announced the Beats 360 over-ear headphones, its new flagship wireless headphones featuring interchangeable earcup and headband cushions. The Beats 360 is priced at $349.99 in the US and is available to order from Apple in the US and more than 100 countries and regions.
The new headphones focus on three areas: customizable design, improved active noise cancellation and a more flexible fit. Beats says the 360 delivers up to 1.75 times more total noise cancellation than the Beats Studio Pro, while offering up to 32 hours of battery life.
What is new about the Beats 360 headphones?
The biggest change is the ability to customize parts of the headphones themselves. Beats 360 comes with interchangeable earcup and headband cushions, allowing users to change both the material and colour.
The headphones are offered initially in Black, Cloud, Pink and Sky, with matching Performance Knit cushions. Additional cushion kits are available separately in more colours and materials.
Beats is positioning the headphones for everyday activities including commuting, travelling, working and workouts.
What is the Beats 360 price?
The Beats 360 price is $349.99 in the US. Orders opened on September 22, 2026, while retail and in-store availability begins September 24.
Beats has also announced separate cushion kits. In select markets, they have an introductory price of $9.99 for a limited time, compared with a standard US price of $49.99.
An official Indian price should be checked separately once Beats lists the product for the Indian market; the US launch price should not be treated as the Indian MRP.
What features do Beats 360 offer?
Here are the major Beats 360 specifications and features announced so far:
| Feature | Beats 360 |
|---|---|
| Type | Over-ear wireless headphones |
| US price | $349.99 |
| Noise cancellation | Active Noise Cancellation |
| ANC improvement | Up to 1.75x more total noise cancellation than Studio Pro |
| Battery life | Up to 32 hours |
| Water resistance | IPX4 |
| Ear cushions | Interchangeable |
| Headband cushion | Interchangeable |
| Colours | Black, Cloud, Pink, Sky |
| Charging | USB-C |
| Ecosystems | iOS and Android |
The headphones use a new acoustic platform with custom-designed drivers, three-layer diaphragms and dual neodymium magnets. Beats says the design is intended to deliver stronger bass, greater detail and low distortion.
How good is the Beats 360 noise cancellation?
Active Noise Cancellation is one of the major upgrades. Beats claims the Beats 360 provides up to 1.75x more total noise cancellation than Beats Studio Pro.
Independent early testing also found the ANC effective in noisy environments, although comparisons with competing premium headphones vary depending on the use case.
The headphones are therefore aimed at people who want over-ear noise cancellation for commuting, travel and workouts rather than simply a fashion-focused Beats product.
How long does the Beats 360 battery last?
Beats rates the 360 for up to 32 hours of battery life with ANC turned on, according to early testing reported by Engadget.
That makes battery endurance one of the notable specifications in this price category, particularly for people who regularly use headphones during long journeys.
Are Beats 360 headphones water resistant?
Yes. The Beats 360 carries an IPX4 sweat and water-resistance rating. This means the headphones are designed to handle sweat and splashes, making them more suitable for workouts than many conventional over-ear headphones.
However, IPX4 does not mean the headphones are waterproof or designed to be submerged.
What makes the Beats 360 different from other Beats headphones?
The interchangeable cushion system is the main design difference.
Instead of keeping the same earcup and headband appearance throughout the life of the headphones, Beats 360 owners can change the cushions. Performance Knit cushions are designed with breathability and activity in mind, while UltraPlush cushions provide another material option for everyday listening.
This also gives the headphones a more personalized appearance than earlier Beats over-ear models.
Beats 360 vs AirPods Max 2: What is the difference?
The Beats 360 and AirPods Max 2 occupy a similar premium over-ear category, but they take different approaches.
Early testing found the Beats 360 to be lighter, at around 294 grams, compared with 386 grams for the AirPods Max 2 cited by Engadget. Beats also offers interchangeable headband and ear cushions, while Apple's headphones have their own interchangeable ear cushion system.
The Beats 360 also works across Apple and Android ecosystems, while Apple's headphones are more deeply integrated into Apple's ecosystem.
When will Beats 360 go on sale?
Beats opened orders for the Beats 360 on September 22, 2026, with in-store and on-shelf availability beginning September 24. The company says the headphones are being offered through Apple in the US and more than 100 countries and regions.
For India, buyers should wait for the official local listing and pricing rather than converting the US price directly.
Is Beats 360 worth considering?
The Beats 360 is aimed at users who want a combination of strong ANC, long battery life, over-ear comfort and customization. Its IPX4 rating and Performance Knit cushions also make it particularly relevant to people who want to use over-ear headphones while staying active.
Its $349.99 launch price places it firmly in the premium headphone segment, so the interchangeable design and cross-platform features will be important considerations for buyers comparing it with other flagship wireless headphones.
Frequently Asked Questions
What is the Beats 360 price?
The Beats 360 is priced at $349.99 in the US.
When does Beats 360 launch?
Orders opened September 22, 2026, with in-store availability beginning September 24.
Does Beats 360 have ANC?
Yes. Beats says it offers up to 1.75x more total noise cancellation than Beats Studio Pro.
How long does Beats 360 battery last?
The headphones are rated for up to 32 hours of battery life with ANC enabled.