The Ahmedabad Police have launched an investigation into viral social media advertisements offering "Rent a Garba Partner" packages ranging from Rs 1,000 to Rs 2,000. Authorities and cyber cells have cautioned citizens against making advance payments to unknown profiles, warning that these trending gimmicks could potentially lead to financial scams.
What is the Viral "Rent a Garba Partner" Trend?
As the vibrant festival of Navratri approaches across Gujarat, social media platforms have been flooded with bizarre and attention-grabbing advertisements. These posts invite individuals to rent a companion for traditional dance nights under categories like Silver, Gold, and Platinum. Promoted with perks such as matching traditional outfits, basic dance lessons, and selfie opportunities, these humorous or satirical posts quickly gained massive traction online. While many creators initially shared them as lighthearted memes or stunts to boost profile reach, the rapid spread has caught the attention of law enforcement agencies.
Why are the Ahmedabad Police Concerned?
The primary concern for law enforcement is not just the novelty of the trend, but the severe risk of digital payment fraud. The Ahmedabad Cyber Crime Cell noted that unauthorized accounts and AI-generated content are increasingly being used to trick unsuspecting festival enthusiasts. Scammers often exploit seasonal excitement by taking advance booking fees, security deposits, or registration charges through unverified links, only to disappear with the money. Police have strongly advised the public never to transfer funds or share private information with strangers met through viral social media marketing.
Who is Reacting to These Online Advertisements?
Beyond cybersecurity alerts, the trend has sparked cultural debates and drew sharp criticism from regional organizations like the Bajrang Dal. Community leaders have called for formal investigations into the entities behind these posts, arguing that commercializing companionship trivializes a sacred cultural and religious festival dedicated to the worship of Maa Shakti. Authorities continue to monitor digital spaces closely to prevent any malicious elements from exploiting excited citizens during the festive season.